More proof about background music’s effect on the retail business and sales

There have been many studies on the effect that background music has on shopping behaviour. This is a great and concise article showing how different businesses can benefit from certain genres of music. Effect of loud music in a supermarket Effect of Low-tempo music in a store Classical music versus Top 40 in a wine store
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You need more than advertising, promotions, coupons, and circulars to keep it going.

It used to be that you could out advertise, promote and coupon your competition but so much has changed today in the world of retail. How we court consumers and build long-trusting relationships with them involves many levels. Big boys like Sears, The Source, Best Buy, Future Shop and Staples are having a hard time.
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Music makes you dumb? Smart people listen to Radiohead and dumb people to Lil Wayne. – Infographic.

I’m sure many have often wondered if there is a correlation between the music they listen to and their intelligence. Well someone endeavoured to find the answer. Yep, he took his Facebook friends music tastes and plotted them agains their SAT scores. You can read about his methodology here. Not sure how scientific this really
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It’s time to get ready for the Holidays

You probably know that October is the time to review your plans for the all-important 2014 holiday season. It’s evident that success in retailing involves many elements working in conjunction with each other. We’ve outlined 5 things that you can focus on right now to enhance the shopping experience on several fronts. As consumers demand a
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BACKGROUND MUSIC LICENSING: WHAT YOU NEED TO KNOW UPDATE!

I just got a call from a car dealer in Montreal asking for details about playing background music in his showroom. He recently had a visit from a SOCAN Licensing Agent who informed him that he had to pay a fee for playing music in his business establishment. This was new to him and he
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What’s the next music trend?

Where is mainstream music heading? Having caught Tiesto’s set at Ile Sonic in Montreal this past Saturday it’s starting to look like EDM is moving away from BREAK-DROP-BREAK_DROP and adding back melodic elements. It was a great set from someone who has been doing it for a long time. Music trends are always tough to
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Colori

Colori, is a Canadian company of 40 stores throughout Quebec and specialized as a retailer of women’s clothing. http://www.streamit.eu/en/news/colori

Can music really cause city crime rates to decline?

Here is yet another example of the profound effect that music has on behaviour. Roughly 20 years ago New York City was a city ridden with crime. Mayor Rudy Giuliani took over as Mayor in 1993 and presided over one of the quickest and steepest crime rate declines in the history of any US city.
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Touch to be discovered!

I had the pleasure of speaking with Michael Raine of Canadian Musician magazine for an upcoming article about instore music and how it can help indie musicians. We’ll be sure to post a link to the article here when in comes out. One of the topics we touched on was ensuring that your music is
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The New Year is a good time to do it

It’s the beginning of 2014, the holidays are behind us and the mad shopping rush is past. This time of the year often represents a slower period for retail – so why not take the opportunity to review and revamp? Keeping up with the latest retail trends is crucial and there’s nothing like the start
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