WHY NOW IS A GOOD TIME TO REVIEW YOUR ON-HOLD MESSAGING AND WHAT TO INCLUDE

it’s time to give your on-hold messaging another listen. When it comes to engaging with your business, your customers are looking for you to guide them during these tumultuous times.The COVID-19 pandemic has led to more people calling ahead and so it’s important to remember the role your on-hold messaging takes in keeping your customers
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ARE CUSTOMERS AND STAFF COMPLAINING THAT YOUR RESTAURANT IS NOISY?

YOU MAY BE LOSING RETURN CUSTOMERS! Noise levels are the number one customer complaint. The noisy restaurant gets negative reviews because clients deem it too loud to carry on a conversation and leave with strained voices. In some restaurants noise levels reach up to 90+ decibels which can be hazardous to the staff’s hearing who are
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MAKE YOUR OFFICE MORE PRODUCTIVE

It’s a stressful time to return to work in a post COVID-19 world. As an office manager you’re probably exploring a combination of measures to make the return safer and non-stressful: new cubicle layouts, sanitization stations, hands-free door openers, improve indoor air quality, schedule planning, and closing common gathering areas. Another measure you may want to add
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What is Entandem?

Fear not, Entandem is a joint venture between RE:SOUND and SOCAN, created to simplify the licensing process so you can play all the music you want in your business legally and ethically, ensuring those who made the music are compensated.

Couture Media brings biggest B2B music catalog in the world to Canadian businesses

Couture Media, Inc., a veteran provider of custom in-store audio experiences, announced the deal earlier this month. The reseller agreement with Soundtrack Your Brand™ enables Couture Media to deliver a more effective, enterprise-level music experience to Canadian businesses, and especially to business owners who may only have one or two locations. Bringing Soundtrack Your Brand’s technology,
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There are benefits to listening to music while working out

If you are one of those who gets lost in your mind’s imagination when working out to music, the good news is it’s helping your work out. In an article posted on asianetindia.com they list the benefits of music while exercising. Here is the article: When you go to a gym, you tend to notice
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Should I use a streaming music service for my business?

We’re starting to lose count of the number of streaming music services out there today. Some of these include Spotify, Apple Music, Go, Deezer, Slacker, Tidal and about 3 dozen others. Can you play these in your business? The answer is NO. Not legally at least. It comes down to licensing. These services, either free or premium accounts, are designed
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7 things you should be doing to improve your instore background music strategy

In our last post, we had a look at the importance of Volume, Genre and Texture in designing the best strategic implementation of the background music for your business. In this post, we’ll explore other important elements that will maximize the effect of your background music system. 1. Client needs analysis This is the essential launching pad to designing your in-store music experience.
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The science of background music, what effects have tempo, volume and genre on shopping

There are many dimensions to music and it’s ability to effect our mood, what we purchase and the amount we spend. Some of the elements to consider, that can have a profound effect on your clients behaviour, are the music styles selected, the volume that the music is played at and it’s tempo. In a our
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Sonic Branding along all your touch points

What is Sonic Branding? Sonic branding (or audio branding) is thinking about music in a strategic way and how it describes what your brand is through sound – on all of the touch points your customers have with your business. With the increasing points of contact between buyer and seller, it’s important to review your sound strategy and ensure it is consistent
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