7 things you should be doing to improve your instore background music strategy

In our last post, we had a look at the importance of Volume, Genre and Texture in designing the best strategic implementation of the background music for your business. In this post, we’ll explore other important elements that will maximize the effect of your background music system. 1. Client needs analysis This is the essential launching pad to designing your in-store music experience.
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Reinvent your retail experience…write your own script…just like Starbucks!

This is a great article about how to stand out and breakthrough in retail. A fundamental part of branding is establishing the scripts for your business. If you’re unfamiliar with scripts then read on…but basically, it’s the way to get someone to pay 4 dollars for a coffee… Here are 7 steps for creating new
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