7 things you should be doing to improve your instore background music strategy

In our last post, we had a look at the importance of Volume, Genre and Texture in designing the best strategic implementation of the background music for your business. In this post, we’ll explore other important elements that will maximize the effect of your background music system. 1. Client needs analysis This is the essential launching pad to designing your in-store music experience.
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How To Avoid Paying Music Regulation Fees!

Last week on Canada AM there was a segment about Re:Sound, the Canadian not-for-profit music licensing company that is dedicated to obtaining fair compensation for artists and record companies for their performance rights.   In the short piece it mentioned how Re:Sound was sending out bills to restaurants across Canada for playing music in their establishments. According to Tariff
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The Secrets of Fifth Avenue, New York

Shopping along New York’s fifth avenue is a shopping affair like none other. It’s a mix of diverse cultures, styles, fashion and over-the-top shopping experiences to satisfy everyone.   Every store is uniquely different but with one thing in common…an electrifying ambiance that pulls you in!  Fifth Avenue New York  From Placido Domingo
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