7 things you should be doing to improve your instore background music strategy

In our last post, we had a look at the importance of Volume, Genre and Texture in designing the best strategic implementation of the background music for your business. In this post, we’ll explore other important elements that will maximize the effect of your background music system. 1. Client needs analysis This is the essential launching pad to designing your in-store music experience.
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What’s the next music trend?

Where is mainstream music heading? Having caught Tiesto’s set at Ile Sonic in Montreal this past Saturday it’s starting to look like EDM is moving away from BREAK-DROP-BREAK_DROP and adding back melodic elements. It was a great set from someone who has been doing it for a long time. Music trends are always tough to
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Size REALLY Does Matter!

It used to be that retail, restaurants and hotels had no choice but to turn to big companies for specific services like background music. With the expansion of technology and the internet, small background music businesses are getting their share of the pie because they offer something the big companies can’t: a relationship. Here is
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What will be the summer song of 2011?

What will be the song of the summer? That’s the question that many music programmers in North America ask themselves heading into the months of April and May. As has become apparent in the last few years, record companies usually release a flurry of tracks with an increasing amount of calculation around those months in
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