There are benefits to listening to music while working out.

If you are one of those who gets lost in your mind’s imagination when working out to music, the good news is it’s helping your work out. In an article posted on asianetindia.com they list the benefits of music while exercising. Here is the article: When you go to a gym, you tend to notice
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Should I use a streaming music service for my business?

We’re starting to lose count of the number of streaming music services out there today. Some of these include: Spotify, Apple Music, Go, Deezer, Slacker, Rdio, Tidal and about 3 dozen others. Can you play these in your business? The answer is NO. Not legally at least. It comes down to licensing. These services, either free or premium accounts, are
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Top 5 Music Supervisors for the 2014/2015 television season

7 things you should be doing to improve your instore background music strategy

In our last post we had a look at the importance of Volume, Genre and Texture in designing of the best strategic implementation of your background music. In this post, we’ll explore other important elements that will maximize the effect of your background music system. 1. Client needs analysis This is the essential launching pad to designing your in-store music experience. It’s a series
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The science of background music, what effects have tempo, volume and genre on shopping

There are many dimensions to music and it’s ability to effect our mood, what we purchase and the amount we spend. Some of the elements to consider, that can have a profound effect on your clients behaviour, are the music styles selected, the volume that the music is played at and it’s tempo. In a our
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Top 10 SXSW 2015 performances and soon to breakout artists

Like prior SXSW music conferences, the 2015 edition was again equal parts exhausting, inspiring and exhilarating. It’s equally nice coming out on the other side of the event to catch up on some sleep, soak the feet, reminisce and recap. As with past SXSWs, here we share the names of the Top 10 artists we fell in
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Sonic Branding along all your touch points

What is Sonic Branding? Sonic branding (or audio branding) is thinking about music in a strategic way and how it describes what your brand is through sound – on all of the touch points your customers have with your business. With the increasing points of contact between buyer and seller, it’s important to review your sound strategy and ensure it is consistant
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More proof about background music’s effect on the retail business and sales

There have been many studies on the effect that background music has on shopping behaviour. This is a great and concise article showing how different businesses can benefit from certain genres of music. Effect of loud music in a supermarket Effect of Low-tempo music in a store Classical music versus Top 40 in a wine store
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THE 5 BEST SONGS WE HEARD THIS WEEK

1. URBAN CONE – “SADNESS DISEASE” Swedish Indie-Pop who go for quality instead of quantity releasing only a handful of songs in two years. 2. KIESZA – “NO ENEMIESZ” Kiesza’s debut album, Sound of a Woman comes out October 21. Kiesza’s first single “Hideaway” rocketed to the #1 spot on numerous charts around the world and if this
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You need more than advertising, promotions, coupons, and circulars to keep it going.

It used to be that you could out advertise, promote and coupon your competition but so much has changed today in the world of retail. How we court consumers and build long-trusting relationships with them involves many levels. Big boys like Sears, The Source, Best Buy, Future Shop and Staples are having a hard time.
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